Launch New Brands From Your Existing Kitchen. No Buildout Needed.
Increase your restaurant’s reach, optimize kitchen usage, and grow your profits —all without the need for additional physical space.
Win on Uber Eats and DoorDash
Most customers never search for your restaurant — they search for dishes.
With virtual brands, you can show up in multiple categories on Uber Eats and DoorDash — like “Wings,” “Tacos,” “Desserts,” or “Healthy Bowls” — all from the same kitchen.
This isn’t just about visibility. It’s about owning more shelf space on the apps that drive the most online orders.
Use virtual brands to:
- Rank in more categories without changing your core menu
- Target different customer cravings
- Compete with niche players using your existing team and ingredients
Create new revenue streams — fast
- Straunt helps you launch virtual brands from the same kitchen, using the same team and equipment.
- No extra staff. No physical expansion.
Use what you already have
Repurpose existing ingredients and prep lines to create new digital-only menus that serve different cuisines or categories.
Go live in days, not months
Keep it separate, but simple
Each virtual brand has its own storefront, branding, and menu — but all orders route through your existing POS and kitchen.
Built for franchise scalability